Giving Peace a Chance
Supporting communities with education and advocacy.
About SalaaMedia Center
Sudan has long faced ongoing conflicts, violence, and political instability, which have fractured its society. In response, a group of Sudanese experts from various fields came together in 2013 to establish the SalaaMedia Center. Officially registered in 2017 as an independent, non-profit organization under the Federal Ministry of Culture, SalaaMedia is dedicated to promoting peace, democratic transformation, and social development through independent media. The Center collaborates with activists, journalists, and cultural leaders to foster peace and advocate for human rights across Sudan.
OUR STATEMENT
SalaaMedia is dedicated to serving the Sudanese community by delivering independent, unbiased, and comprehensive news and media programs. Our commitment is to foster an informed and engaged society through good journalism that promotes democratic values, supports peacebuilding efforts, and contributes to sustainable development in Sudan. We believe in the power of media to drive social change and advocate for a free media, ensuring that our journalists can operate safely and effectively. Our strategy for 2025-2030 aims to enhance our content, strengthen our digital presence, ensure financial sustainability, and deepen our engagement with the community to promote conflict transformation, and peacebuilding towards sustainable peace in Sudan.
Our Objectives
- Contribute to the achievement of the Millennium Development Goals
- Enhance/ promote content quality, diversity, peace journalism, social peace and democracy.
- Strengthen digital presence, innovation, capacities of journalists and civil society actors.
- Promote and support arts, folklore/ culture and talents initiatives.
- Combat all forms of violence, especially violence against women and children.
- Promote freedom of press, media independency and accountability.
- Foster community engagement and Trust.
PEACE Guiding Principles- Core Values
All Humans are equal regardless of gender, faith, race, disability or political affiliation.
- Participation and Empowerment
- Equity and Inclusivity
- Accountability and Integrity
- Collaboration and Partnership
- Educate and Advocate for Human Rights
What We Do
- Planning and managing of media institutions, media consultancy and strategic communication.
- Promote the practice of social media and its application on peace.
- Raising the technical and editorial capacities of journalists in the field of peace journalism.
- Support and train journalists to obtain basic journalism skills, online writing and blogging, to enable them cover peace talks, parliament sessions, constitution making process and elections as well as write reports and news for various media.
- Building capacities of journalists in peace journalism, supporting artistic and cultural initiatives to address root causes of conflicts.
- Prepare, conduct and produce technical publications, documentation, audiovisual materials, documentaries, research and studies in the field of peace, development and human rights.
- Create a poll for monitoring Sudanese media performance in covering peace and democratic transformation issues (hatred speeches).
- Encourage and support cultural and artistic talent initiatives in peace and democratic transformation.
- Organize artistic, cultural filmmaking competitions/ festivals on peace and democratic transformation.
Discover our Work
See the projects and activities SalaaMedia has been working on.