Giving Peace a Chance
About SalaaMedia Center
SalaaMedia Center is an independent peace and media organization founded and registered in Sudan in May 2017 as SalaaMedia Center for Cultural Studies and Development. The Center became active in July 2020 and rapidly expanded its presence, establishing key sub-offices in the strategically important regions of Darfur, Blue Nile, West Kordofan, Kassala, and the Red Sea. This early expansion enabled SalaaMedia to gain a deep understanding of and effectively serve diverse Sudanese communities across the country. In response to the evolving and increasingly complex operational environment in Sudan, SalaaMedia made the difficult but necessary decision to relocate its main operations to Uganda in April 2024, where it is now registered as a foreign organization under the Uganda NGOs Bureau.
OUR STATEMENT
SalaaMedia is dedicated to serving the Sudanese community by delivering independent, unbiased, and comprehensive news and media programs. Our commitment is to foster an informed and engaged society through good journalism that promotes democratic values, supports peacebuilding efforts, and contributes to sustainable development in Sudan. We believe in the power of media to drive social change and advocate for a free media, ensuring that our journalists can operate safely and effectively. Our strategy for 2025-2030 aims to enhance our content, strengthen our digital presence, ensure financial sustainability, and deepen our engagement with the community to promote conflict transformation, and peacebuilding towards sustainable peace in Sudan.
Our Objectives
- Contribute to the achievement of the Millennium Development Goals
- Promote social peace and democracy.
- Strengthen digital presence, innovation, capacities of journalists and civil society actors.
- Promote and support arts, folklore/ culture and talents initiatives.
- Combat all forms of violence, especially violence against women and children.
- Promote freedom of press, media independency and accountability.
- Foster community engagement and Trust.
PEACE Guiding Principles- Core Values
All Humans are equal regardless of gender, faith, race, disability or political affiliation.
- Participation and Empowerment
- Equity and Inclusivity
- Accountability and Integrity
- Collaboration and Partnership
- Educate and Advocate for Human Rights
What We Do
- Peacebuilding: Armed conflicts and disputes over land and natural resources increase insecurity, spreading hate speech, disinformation, discrimination. Transforming these conflicts is key to addressing issues of capacity and redressing marginalization. SlaaMedia adopts conflict transformation, advocacy, and Networking as an approach, through data journalism, and sensitive reporting to countering narratives and hate speech in order to enhance cultural diversity.
- Human Rights: Journalists and civilians in armed conflicts face numerous threats, including physical violence, arbitrary arrests, and extrajudicial killings by involved parties, alongside cybersecurity risks. SlaaMedia promotes protection, free media, freedom of expression, land, and environmental rights by providing capacity building in new cybersecurity techniques, data protection, and journalist safety. It also advocates for humanitarian access and the rights of affected communities.
- Social Justice: The historical violent conflicts have led to numerous human rights abuses and violations. To address these issues, SalaaMedia employs investigative journalism, education, and awareness campaigns, through gathering testimonies, analyzing documents, and producing public reports, to promotes accountability and advocates for transitional justice.
Discover our Work
See the projects and activities SalaaMedia has been working on.